About Us

Meet the Fam

Hey there! My name is Nicole, owner of Heide Mae Boutique, and these are my sweet boys. I wanted to take a moment to welcome you to our shop, and tell you a little bit about us.
(One of our FIRST family photos.)

I am blessed to be a wife and mama. My little family is thankful for each and every ounce of support this little business provides! We live on a small farm in Missouri, with our animals. Cows, kitties, a miniature donkey, and our newest addition-our puppy, Rip.

Our Love Story

It starts like any other. Boy meets girl, boy falls in love with girl…Kidding. Who lives like that?

What really happened is that my sweet small-town hubby got his hands full with a city girl. (Lucky him, right?)

I was raised in St. Louis and went to college in a town near his hometown (about three hours away from mine). Funny how God leads you to where you need to be, isn’t it? We met, hit it off, dated for 5 years, and then got hitched! We have now been married a few years and have one sweet boy. He is the light of our life, and the biggest character you’ll ever meet. He loves tractors, lawn mowers, and Mickey Mouse. I mean, what else does a boy need?

(My Husband hates the "kissing" pics, but they are my favorite.)

(A more recent pic of our sweet baby boy. He loves to help take photos.)

Giving up my city lifestyle was easy. I adore our simple life and cannot imagine it any other way. I am proud to be a small-town family.

The Boutique

I have been planning this boutique for a number of years now, and I am so incredibly excited to finally be putting those plans into place. We opened our “doors” back in January of 2018, and it has been a fantastic ride. I cannot wait to see where the coming years take us! We started this boutique on Facebook and have since grown to our first website! (EEK!)

Next stop…STOREFRONT. (A girl can dream, right?)

We currently carry a variety of quality boutique brands, in sizes SM-3XL including a couple of local jewelry designers. We love to support other local businesses!

Our Name

Now, this was hard. Naming something you are passionate about isn’t as easy as it sounds. I wanted our business to stand out, all while remaining meaningful. It just hit me one day. “Nicole, why don’t you use a family name.” So that’s what I did. I took the first name of my Oma, and the middle name of my Grandma, and bada bing- Heide Mae Boutique was created. These two women are beautiful inside and out and mean so much to me. They have both taught me life lessons, that I am forever grateful for. I cannot imagine this boutique being named anything else.

(My sweet Grandma.)

(My sweet Oma.)

My Promise

As a Mama, I love to stay comfortable, all while still staying (semi) put together. I feel that our boutique collection has a variety of styles that suit all ages. From the young college aged fashionista, to the new mama that can’t catch a break, to that stylish Grandma who is classic and timeless. I promise you will find something you love, and I hope it makes you feel beautiful!

So, please “come on in” and shop around. I am so glad you are here.

Thank you for supporting our little small-town dream!


Nicole & The Boys.